ASIAN RUNWAY, ASIAN BEAUTY

Asian Runway  - the worlds no.1 modeling agency


March 25th, 2010

Asian Runway, Asian Beauty


Asian Runway represents a host of talented and high in demand models and artistes, many of whom have been featured in films, advertising, fashion shows, magazine shoots, TV, commercials as well as doing promotional work and a host of other jobs our clients specify.

There's nothing quite as beautiful as a good-looking Indian woman, from their striking big eyes to their fabulous long hair; in regards to feminine beauty Indian girls are amazingly stunning.

Breath taking beauty is portrayed though many Asian Bollywood celebrities such as Priyanka Chopra, Aishwarya Rai, Deepika Padukone and Shilpa Shetty. These women really are the Marilyn Monroe's and Elizabeth Taylor's of India.

Asian Runway represents Poonam Mehmi, winner of Miss India UK 2009; who recently starred in Love Aaj Kal alongside Bollywood actor Saif Ali Khan. It's an understatement to say that the future looks very promising for Poonam.

The beautiful Nicole Sherzinger, often mistaken for being Indian as she holds extreme Indian features but is in fact a Filipino-Russian-Hawaiian and Salma Hayek, who also holds bold and wide Asian features.

Asian Runway represents Asian looking models, even if you are not in fact Asian. In the recent year there has been an apparent demand for models with the 'Asian Look' by Western and Indian/Pakistani clients. Not to be ignored is the ever growing consumerism within the global Asian Diaspora giving brands a new incentive to capture the imagination of the lucrative audience.

For Further Information Please Contact Press Office at:
T: 020 3086 8685
E: press@asianrunway.com
www.asianrunway.com

MODEL ANANYA DUTTA OF ASIAN RUNWAY MODELLING AGENCY HITS THE BIG SCREEN
March 25th, 2010

Asian Runway is pleased to announce that one of our models, Ananya Dutta is taking her first step in the Bengali film industry. The Model, Actress and dancer; possesses a face that has launched many products, having more than 130 International and National ads in her name and performed in over 400 shows worldwide.

The model turn actress first started acting on stage in English plays like: Carry on Heaven, Got to be Aishwarya, Funny Thing Called Love, Oh No, Not a Again. Also, she appeared in the documentary the 'Face of Modern Indian Youth', Ananya appears alongside Mick Jagger and the Rolling Stones.

When asked to comment about the movie role, Ananya said, "I am doing a Bengali film Notobor Not Out as a lead actress along with Rama Sen. It is a romantic comedy and will be released in summer next year. Kolkota’s talented film director Amit Sen will be directing this movie."

Kavita Ahir, the Managing Director of Asian Runway said, "I believe Ananya possesses true talent and beauty which will get her far within the Movie world, furthermore our agency will to continue to support her in all her endeavours."

Asian Runway continues to lead the way in representing talented and high in demand models and artistes.

For Further Information Please Contact Press Office at:
T: 020 3086 8685
E: press@asianrunway.com
www.asianrunway.com

ASIAN RUNWAY MODELLING AGENCY PRESENTS ASIAN RUNWAY TV
Febuary 12th, 2010

Asian Runway announces the launch of Asian Runway TV which aspires to set the standard within the Asian fashion sector, in providing the latest fashion and lifestyle news.

The channel looks to appeal to anyone and everyone who is interested in Asian and Non-Asian fashion, style, beauty and trends. Asian Runway TV brings original, unbiased and informative shows to its audience, which currently is not available within the Asian fashion sector. As Asian Runway TV’s brand awareness increases, so do the partnerships with International Brands.

Fundamentally, Asian Runway TV aims to entertain and inspire its audience by showcasing an intimate view of the fashion industry, i.e. providing the viewer with backstage access to fashion shows, catwalk reportage, editorial shoots, fashion parties or events etc. As a result, every month Asian Runway TV will bring new programmes that highlight various fashion trends, fashion shows, designer events, and profiles of influential fashion industry professionals. Asian Runway TV’s objective is to dominate the fashion sector on a global scale captivating an Asian and Non-Asian audience.

For Further Information Please Contact Press Office at:
T: 020 3086 8685
E: press@asianrunway.com
www.asianrunway.com

MODELS WITH THE "INDIAN LOOK" CASH IN
The UK's fastest growing modeling agency has pioneered a new strategy for introducing Asian models to a global audience, creating a cash boom in the modeling industry.

London, UK (PRWeb UK) 17 August 2009 -- Aptly titled Asian Runway (www.asianrunway.com), formerly known as Asian Woman Runway, has now been fully acquired by London based Lemon Group International (www.lemongroup.com) and drives a new company ethos to further heighten the profile of what they are calling the "Asian Look" as the 'culture clash' turns into 'culture alignment' globally.

Terry Mardi, British Asian media pioneer caught up with Paul Sagoo, Director of Lemon Group at their swanky offices in Mayfair on the eve on India's Independence Day to find out more about how the demand is changing for the so called "Asian Look" as eastern and western media begin to align.

Initially the agency started off as a joint venture between Lemon Group (www.lemongroup.com) and Asian Woman Magazine parent company, AIM Ltd, less than a year ago. When asked why the buyout was so important Paul answered, "We wanted to create complete independence from any one publication which clearly would limit the business potential. The acquisition gives us freedom which further benefits our models and clients, as we are now able to engage with all publications and gain complete access to the market without prejudice or bias."

When asked about the new strategy Asian Runway is utilising Paul said, "We have noticed that the demand for models with an 'Asian look' over the last year has increased both from western and Indian clients alike, the catalyst being things such as the Hollywood-Bollywood fusion with hits like Slumdog Millionaire and the ever increasing profile of Asian celebrities in mainstream western media. Not to be ignored is the ever growing consumerism within the global Asian Diaspora giving brands a new incentive to capture the imagination of the lucrative audience."

It appears that Asian Runway is a recession proof business and since it claims to be the Worlds No.1 Asian Modeling Agency, Terry Mardi asked how Asian Runway plans to stay ahead of the curve with so many other agencies popping up.

"Unlike traditional Indian modeling agencies, our strategy is to focus on getting the right look for our clients, irrespective of the models creed, colour, place of birth or ethnic make-up. For example, in the last year we have been approached by several western clients who specifically have requested Asian models with a western look and Asian clients have called us asking for western models with an Asian look", Paul said.

"So we are now actively seeking models that successfully fulfill this demand since we, as a company, are striving to place our models on the catwalks of New York, Paris and Milan too. Another thing to mention is that although we are a UK based company, our reach is global having just started representation of Asian Runway in both Canada and India."

Recently Asian Runway submitted one of their models as an entrant into the Miss England Pageant 2009 who subsequently went on to finish in the top 10 having beaten thousands of other entrants. "This is only a taste of things to come, next year the Asian Runway entrant WILL be Miss England" said Paul.

For more information about Asian Runway, please visit www.asianrunway.com.

Please direct all press enquiries to info(at)terrymardi(dot)com.

MISS ASIAN RUNWAY HEADS INTO THE MISS ENGLAND FINALS
Reema Mehta is the winner of the Asian Runway Pageant which means she is now automatically a grand finalist for Miss England 2009.

The public vote for the Miss England Grand Finalists will start from THURSDAY 18TH JUNE at 12.00noon and will end on Monday 20th July at 6.00pm (the final night of the contest).

Every vote counts so PLEASE START VOTING FOR REEMA and help her to get one step closer to becoming the next Miss England!

TEXT: "REEMA MEHTA" TO 81118

To vote from a landline please dial:
0901 2937900 (43) - 43 is Reema's unique voting number, when dialling please key in 43 to vote for Reema when prompted to do so.

LINES ARE OPEN NOW AND YOU CAN TEXT AS MANY TIMES AS YOU LIKE!

THANK YOU FOR JOINING IN

For further information please see: www.missengland.info/finalists?task=profile&id=3378 Texts cost £1 per message of which 15p will go to charity